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PalmerSport teams up with Paphitis and guests for Sport Relief

Wednesday, March 30 2016

Theo Paphitis recently hosted a PalmerSport day at Bedford Autodrome on behalf of his brands Ryman and Robert Dyas, all in the name of Sport Relief.

Keen to drive positive change through his passion for motorsport, former Dragon's Den star Theo Paphitis teamed up with PalmerSport to give his guests a truly unforgettable day whilst raising valuable funds for the charity. Over the past eight years, the Ryman and Robert Dyas support of Comic Relief has raised over £3m for people living incredibly tough lives both here in the UK and across the world, through Comic Relief's Sport Relief and Red Nose Day campaigns.

In exchange for a donation to Sport Relief to secure a place on the event, Theo's guests enjoyed a thrilling day of driving six high performance cars around four exhilarating circuits, all competing to be the fastest driver. Guests were split into teams, each one captained by a celebrity. These included TV stars Neil Morrissey, Trevor Eve and Jodie Kidd, Formula One drivers and commentators Martin Brundle and Mark Blundell, plus former Top Gear Stig, Ben Collins.

The cars ranged from a Grand Prix style Formula 3000 single-seater and JP-LM sports prototype to the powerful and sophisticated BMW M4 Coupe, plus Ariel Atoms and Caterham Sevens, and a Land Rover Defender on a challenging off-road course. Under the instruction of PalmerSport's experienced instructors, the guests were actively encouraged to push the vehicles right to the limit of their abilities.

The event included a charity auction to raise funds for Sport Relief, and donated items included fast laps with the celebrity drivers, signed football shirts, collectable cars, and even branding space on F1 driver Jolyon Palmer's crash helmet for this weekend's Bahrain Grand Prix.

Theo Paphitis said: "The work that Sport Relief funds around the world is so incredibly inspirational and I am passionate about supporting them and helping to raise money. Much to my amazement, last year I was given my full race licence and it inspired me to host this track day for a bit of fun but most importantly to get everyone together and put our hands in our pockets, to help make a difference. Today has been absolutely brilliant and I'm touched by people's generosity."

Event co-host, Jodie Kidd, said: "When Theo asked me to help him host his Sport Relief track day event, I absolutely jumped at the chance! Its right up my street and with the opportunity to raise money at the same time for such a worthy cause - I couldn't wait to get involved! People have been so kind with their donations, and we've had such a laugh on the track - it's been fantastic!"

Neil Morrissey said: "What an amazing and exhilarating day for charity. I came wearing a man nappy and boy did I need it! Great experience, great fun and all for a great cause - absolutely fantastic!"

This year Ryman and Robert Dyas have raised a total of £435,720 for Sport Relief.

For more information about PalmerSport visit www.palmersport.com and for Sport Relief visit www.sportrelief.com